The Brief
With road crashes being the No. 1 killer of young people worldwide, the FIA wanted to increase awareness amongst children, parents and teachers and encourage signing a global petition for their Make Roads Safe Campaign.
The Solution
A colourful, animated subsite providing amusing, engaging interactive games, information and tips for teachers and parents and downloadable sheets with underlying serious messages about keeping safe near roads.
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FIA

Children are invited to join Zimbar the Zebra on his Fantabulous International Adventures, visiting his friends around the world to learn how they keep safe.

The interactive games include:

  • Penguins on ice cap (seatbelts)
  • Pyramid Snakes (safer crossing places)
  • Australian Kangaroos (stop, look, listen)
  • London Pigeons (traffic is dangerous)
  • Elephants in India (holding hands)
  • Forest animals in America (conspicuity)
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Client comment | Visit FIA Foundation Website - opens in a new window |
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