The Brief
The London Safety Camera Partnership aims to reduce casualties caused by speeding and red light running and needed a new more interactive engaging website and regular newsletter.
The Solution
A new website focusing on the important and beneficial role safety cameras play. Visually crisp, clear, easy to navigate, with language level aimed at being helpful, educative and informative rather than being dictatorial.
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London Safety Camera Partnership

The website is informative and visually interesting presenting the positive aspects of safety cameras in saving lives on London roads. It highlights where safety cameras are located, why they are there and what difference they are making, integrating the Google Maps interface to provide camera locations in both standard map and satellite views.

An area developed for teachers provides educational resources looking at different aspects of speed, risk and potential consequences of inappropriate speed to help raise awareness and understanding.

This will progressively build to cover all age groups.

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Client comment | Visit the London Safety Camera Partnership website - opens in a new window |
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