The Children's Traffic Club is a vibrantly successful, award winning road safety programme for 3 and 4 year olds.

It is the most researched, monitored and evaluated road safety educational material ever in the UK.

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The Children's Traffic Club helps parents and carers teach their children how to keep safe when out and about, in a fun and memorable way. Two million club members with thousands more using materials in playgroups and nurseries.

The Club works by building unique partnerships with parents / carers and road safety, health and education professionals. This multifaceted approach means the material reaches children directly in their homes, and its vital road safety messages are reinforced by use in other educational / child care establishments.

It is a structured intervention scheme that has been proven to influence the long term behaviour of children involved.

It works! It has won many awards, and is recommended in Government strategy.

Results

  • 20% reduction in casualties involving children emerging from behind parked vehicles
  • 12% reduction in all casualties
  • 49% reduction in pedestrian casualties
 
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