Dawn Boyfield, 57, Managing Director of dbda ltd, has been awarded an MBE in the Queen's Birthday Honours List for her services to Road Safety.

Dawn started her career in education as a teacher in Lincolnshire and then in London. However, her creative talents combined with a passion to save children's lives on the roads led her in 1984 to set up her own company, concentrating initially on producing road safety educational materials for local authorities and Government departments.

As her reputation spread, many blue chip Corporates asked for help in their community programmes. From that simple beginning, Dawn has created an educational organisation specialising in corporate social responsibility, which has grown to a pre-eminent position in the industry, now employing 40 full time staff. Her company dbda was merged into Sir Bob Geldof's Ten Alps Group in 2007.

Dawn's energy has also been in supporting other charities: a board director of The Prince Michael International Road Safety Awards for over 20 years, a director of Roadsafe and also a Trustee of the Parliamentary Advisory Council for Transport Safety. She has also been made an Honorary Fellow of the Institute of Road Safety Officers and a Fellow of the Industrial Road Safety officers.

Speaking on her MBE award Dawn said, "It's been a hard twenty five years, but to have all those efforts recognised in this way fills me with enormous pride. Even more important however is the knowledge that back in 1984, the number of children killed or seriously injured on our roads was over 12,000, and in 2007, it was down to just over 3,000. I am proud to have played a small part in helping that reduction. My staff at dbda are equally passionate to make a difference and we will continue to work to get it even lower in the coming years."