Be seen with dbda as British Summer Time ends this weekend
According to the Royal Society for the Prevention of Accidents, an extra hour of evening daylight would save 80 lives and prevent more than 200 serious injuries on our roads each year. It would also bring significant environmental, economic and health benefits to our society.
As our evenings get darker and the visibility on our roads decreases considerably, it is important to be aware of the dangers and what action can be taken, especially for children, young people and other vulnerable road users such as the elderly, cyclists and motorcyclists.
The most dangerous time on our roads is between 3pm and 6pm when children are making their way home from school. When the clocks go back, this time period becomes noticeably darker, lowering visibility and making streets much more hazardous.
We believe it’s important to remind all road users that their safety depends on being seen and making sure that children wear something bright: fluorescent in the day and reflective at night, which can make a big difference to their safety.
You can find lots of great materials to help you keep safe on the roads including our ‘Be Bright’ leaflets and displays for parents and children that highlight the different visibility needs of pedestrians and cyclists during the day and at night.