Bob Geldof supports Decade for Action with CTC
Many governments are taking the opportunity to demonstrate their commitment to road safety by launching strategies and targets marking the start of the UN Decade of Action for Road Safety to address an epidemic that kills an estimated 1.3 million people each year globally and injures 50 million more. If these trends continue, road traffic injuries are projected to kill more people than HIV/AIDS by 2030.
We at dbda are passionate about making a difference in the quality of life for all road users particularly those in the developing world.
We now look towards addressing the challenges that the next decade and beyond presents by engaging and equipping those who use the roads with the necessary skills to do so in a safest possible manner. We will do this by making our many years of expertise in global road safety education available for all to access.
This video outlines the aims of this initiative, with Bob Geldof KBE highlighting the contribution of dbda’s highly successful The Children’s Traffic Club early years resource.