dbda and Go Safe Glasgow making roads safer together
Go Safe Glasgow Road Safety Partnership launched its latest road safety campaign at the newly-opened, state-of-the-art Riverside Museum on the Clyde.
The campaign (designed by dbda), targets drivers, cyclists and pedestrians and urges them to show courtesy, care and respect to each other. It also highlights that someone who drives one day may cycle the next and that road users should be aware of each other’s vulnerability on the road.
Publicity materials, including leaflets, tax disc holders and advertising on bus backs, will be widely displayed and distributed throughout the City; and City Council members and Strathclyde Police Cycle Patrol officers have been fitted with head cams on their cycle helmets to record inappropriate driving behaviour of motorists and cyclists. This material will be aired on Scottish Television to highlight the need for all road users to show respect.
“It is encouraging to see this campaign address the driver/cyclist/pedestrian issue,” commented Bill Smith, Business Development Director at dbda. “It is testimony to the Partnership and the different backgrounds of the members that a cohesive campaign has been produced to address each individuals concerns, whilst at the same time not looking to apportion blame for inappropriate behaviour to any particular road user group, we feel this will raise awareness of the issues.”
George Cairns, Road Safety Development Officer for Glasgow City Council and Lead Officer for the Go Safe Glasgow Partnership added, “The Go Safe Glasgow Partnership are extremely pleased once again, to have worked in conjunction with all the partners and dbda’s creative skills and road safety expertise, to deliver a road safety campaign targeting these groups of road users across the City. It is our intention to make Glasgow’s roads safer by continuing to work together on initiatives like this.”