dbda re-launch ‘The Children’s Traffic Club’ in digital format during Child Safety Week
This week dbda are proud to re-launch ‘The Children’s Traffic Club’, their successful and award winning road safety programme for 3 to 4 year olds. The Club, now in its 20th year, has undergone a two year research process, complete re-brand and a whole content redevelopment into a new digital format – taking road safety learning to a new level.
Every 3 minutes somewhere in the world a child dies as a result of a road crash and during Child Safety Week, finding ways to keep our ‘little ones’ safer has never been so appropriate. This year’s theme promotes ‘small steps to safety’, which really implies that it only takes a few small steps to help make a child’s environment safer – the Club’s aims and objectives also advocates this throughout all its material.
The Children’s Traffic Club programme helps make learning how to keep safer on our roads ‘fun’ and ‘interactive’! Parents can join their child to the Club for a subscription and will then receive a series of 3 DVD membership packs through the post, one every 4 months. All DVDs are jam-packed full of fun: new character based interactive stories, games, sing alongs, fun sheets, parents guides, activity books and lots of stickers! In total there is 48 weeks’ of membership material for parents to work through with their child on both a PC or DVD player, allowing consideration to those socio groups who may not have easy access to the latest technologies.
The Club is available for families UK wide, but is also funded directly by some Government bodies and Local Authorities: Transport for London (TfL), Welsh Assembly and North Yorkshire County Council. In these areas membership to the Club is already paid for, so parents and children can sign up for free.
A new CTC website will also launch this summer but in the meantime to get a peep at what you get when a child registers to the Club please visit www.trafficclub.co.uk/taster.
Bharti Bhikha, Managing Director at dbda said ‘We are very excited about the launch of the new digital Club. This multimedia resource will dramatically enhance and engage children’s learning of road safety messages, using new technologies for this age group. The new format will also extend opportunities internationally with the increasing demand for cutting edge educational resources.
To find out more about how to get involved contact us on email at email@example.com