Global Decade for Action on Road Safety
Every day, around the world, 3,500 people leave home and never return because they have been suddenly, violently, killed in a road crash. With 1.3 million deaths each year this is a global epidemic comparable to malaria or tuberculosis.
11th May 2011 will see the launch of the biggest ever co-ordinated road safety campaign; it is the day influential organisations and people across the world give their support to tackling an issue that threatens to become the greatest epidemic of our time.
These tragic deaths and the misery and grief they cause are not inevitable. They can be prevented, if measures are taken by governments, police, health practitioners and all road users to improve safety.
The United Nations General Assembly has set the goal for the decade: “to stabilize and then reduce the forecast level of road traffic fatalities around the world” by 2020. Millions of deaths could potentially be prevented as a result of this Decade of Action.
Many events will be carried out internationally, nationally and locally to raise awareness of this campaign. If you are undertaking any initiatives to launch the Decade for Action in your area, we would like to offer you 15% off all our dbda and RoSPA road safety education materials to help support your efforts.